🧠Brand Management
Own content across all channels: website, blog, YouTube, guides, emails, newsletters
Ensure consistent voice, tone, and editorial direction across the customer journey
Lead cross-functional editorial planning with Product, Ops, and Marketing
Build SEO-optimized resource libraries for key funnel touchpoints (e.g., visa, SOP, university reviews)
Lead content operations (content calendar, production, CMS workflows, quality review)
👥 Community Building
Scale Discourse forum engagement and quality
Launch structured community formats—student clubs, AMAs, peer reviews, city-based meetups, in-college events and engagement
Lead community team to seed content, moderate conversations, and convert lurkers into contributors
Integrate forum and peer support across loan journey and CRM triggers
🎥 Video & UGC Leadership
Scale video initiatives like Videshi Chai, student interviews, and explainers
Build a network of student content creators (YouTube, Instagram, LinkedIn)
Lead social media (Insta, Linkedin, X, YouTube) strategy, scheduling, and performance reviews
📢 Customer Voice & Advocacy
Set up structured NPS and feedback workflows
Build customer advisory councils, ambassador programs, and alumni contributors
Work with Product and Ops to convert customer insight into improvements
Ideal Candidate
Proven experience leading content or community orgs at scale
Deep empathy for young Indian audiences (UG, PG, tier 2–3 cities, parents)
Hands-on with CMS, YouTube, SEO tools, newsletters, and forums
Excellent editorial instincts and narrative skills
Ability to work cross-functionally and lead high-performance teams
